Have you heard or seen them yet? Those radio commercials, billboards or one of the other means of communication by Heel Holland Recyclet (literally: All of Holland Recycles)? This communication campaign was launched today! With lots of radio advertising, social media, promotions, a newsfeed on HeelHollandRecyclet.nl and much more. We expect all this to generate a lot of attention before and during Recycle Week, which starts on 14 October.